2. Stakeholders

Talk to and observe individuals, and groups of people who have an interest in the outcome of the Brief.

Investigating Stakeholders involves finding out about the people involved in a process. Every product, or service directly or indirectly involves a broad range of people. Figuring out who each of the stakeholders is, learning about their responsibilities, and how each person links together will help you to make decisions on how to innovate new solutions.

* See if you can draw a diagram to show how each stakeholder links to the situation you are investigating.

‘Key Stakeholders’ are people who are most closely linked to your project. They could be managers, consumers of the product, and other people who have a direct interest in the Outcome (eg: staff members, investors, etc).

Wikipedia Link: Stakeholder analysis